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Michelin Guide + IDEO

Food Forward, July 2017

Michelin Guide and IDEO co-hosted the first Food Forward event, an open conversation about culinary excellence. On July 4, 2017, an all-day immersive experience around the design of the food ecosystem in China was held at the Shanghai Expo I-Pavilion. 

 

We created a platform to connect the global leaders surrounding the food industry. We brought chefs, artisans, entrepreneurs, educators, designers, and industry stakeholders together to join us in an exploration where we facilitated a dialogue about moving food forward.

 

There were three keynote speakers (Vicky Lau, Professor Rongguang Zhao, Paul Pairet). We presented four thought-provoking forums:

 

1. Reconciliation: pioneering without sacrificing tradition

2. Knowledge and Legacy: great food culture thrives on openness

3. Giving Credit: celebrating the uncelebrated

4. Inspiration from Analogs: insights from other industry leaders

 

This was a day of narration. Storytellers shared their hearts. Chefs plated their memories and experiences.

© 2018 by Frances Khan Lin.

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