Gululu
mygululu.com, 2018
Creative Copywriter & Strategic Branding
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Website revamping, strategic conceptualization for targeting a Western market, especially the U.S.
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Gululu’s Mission Statement
Invent purposeful technology for the well-being of children and use business to effect actions that tackle world health issues.
Gululu was built out of the hope that future generations inherit a healthier way of living. This inspired endeavor sprang from founder, Alvin Chiang’s personal struggle with diabetes. He made a journey to Jerusalem’s Wailing Wall carrying a wish that transpired in the form of a startup. He found light in dedicating his time to solving health issues, starting with children. In 2014, with a group of like-minded people, a venture came together.
Gululu believes children deserve products that support learning through play. They design with the aim to shape healthy habits into lifelong healthy living. Enabled with technology and the Gululu Universe, they intend to integrate health, through quality products, into the future of living, generation after generation.
